The Mission
We are looking for a passionate, empathetic, and highly knowledgeable infant feeding expert to join us for a maternity cover. You will be the "voice of the mother" within our company and the "expert support" for our users. Your goal is to ensure that as we scale into new markets, the mother-baby dyad remains represented and supported.
Core Responsibilities
1. Clinical Support & User Advocacy- Direct Support: Use your knowledge of lactation and infant feeding to provide evidence based support to users of our product, ensuring they feel supported and informed.
- Internal Representation: Act as the advocate for breastfeeding mothers and families within the business. You will be involved in internal plans and product roadmaps to ensure the family’s voice is represented.
- User Research: Conduct home visits for user testing and feedback sessions, translating real-world experiences into actionable insights.
2. Content & Educational Strategy- Expert Content Creation: Draft and review written assets and marketing materials to ensure they are clinically accurate and supportive of the breastfeeding journey.
- Thought Leadership: Create and publish engaging articles and blog posts on breastfeeding, infant health, and feeding trends.
- Asset Development: Collaborate with the creative team to produce educational resources that support and educate users of our product.
- Know the Research: Have a thorough and ongoing understanding of breastfeeding research and keep up to date with newly released studies that are of note to the brand and the product.
3. Events & Global Expansion- Market Growth: Support the business as we roll out the product in new territories, ensuring our messaging is culturally sensitive and clinically sound.
- Event Representation: Be the "face of the brand" at store launches, trade shows, outreach events, and educational seminars.
Who You Are
- Qualified Expert: You likely hold a qualification as an IBCLC (International Board Certified Lactation Consultant), Midwife, or have significant equivalent experience in infant feeding.
- Empathetic Communicator: You can translate complex medical or physiological information into warm, digestible, and non-judgmental advice.
- Willing to Travel: You are comfortable with home visits and attending in-person events or conferences abroad as a representative of the company.