Director of Sales

About LiveFlow

LiveFlow is on a mission to redefine how businesses manage their finances.

We’re building the next-generation accounting and finance platform—turning outdated systems and manual workflows into a simple, smart, and intuitive experience. We’ve raised $20M+ from top-tier investors and are helping thousands of companies run their finance operations faster and better.

Our ambition is to build a generational company. That requires exceptional people.

About the role

We’re hiring a Sales Director to own the day-to-day execution of our whole sales team.

You will take over management of the team immediately and be responsible for performance, pipeline, and deal execution during a critical phase of the company.

This is a hands-on role. You’ll be deeply involved in deals, coaching reps, and driving outcomes. You’ll work directly with the founders while we continue building out the broader sales leadership team.

Office Location:

• San Francisco or New York City

What you will do

• Own the performance of a team of Account Executives and SDRs.
• Run weekly 1:1s, pipeline reviews, and deal strategy sessions
• Coach AEs on live deals with specific, tactical guidance
• Join and help close strategic deals when needed
• Ramp new AEs and SDRs transitioning into AE roles
• Maintain high standards for CRM hygiene and pipeline accuracy
• Run forecast calls and ensure visibility into revenue
• Track conversion rates, deal velocity, and forecast accuracy
• Support hiring by screening and interviewing AE candidates

What we're looking for

Must-have

• Previous proven track record as a top-performing AE
• Strong desire to stay close to deals and close yourself
• At least 2+ years managing a team of AEs (at least 5) and SDR/BDRs.
• Full-cycle B2B sales experience
• Experience managing Mid-market deals ($30K+ ACV)

Nice to have

• Experience selling to CFOs, Controllers, or finance teams
• Background in finance
• Experience in verticals like Healthcare, Construction, F&B, or Real Estate
• Experience at a high-growth startup

Not a fit if

• Your background is only SDR management
• You can’t clearly articulate your own AE performance
• You’ve only managed 1–2 people
• You haven’t scaled a team before
• You’ve been out of a closing role for 5+ years

Benefits

• Competitive base salary and performance-based compensation
• Meaningful equity package
• Opportunity to work directly with founders
• High ownership and autonomy from day one
• Clear path to grow into senior sales leadership as the company scales

Interview process

1. Recruiter screen

2. Founder interview

3. Deal coaching exercise

4. Final interviews & references

If you’ve been a top-performing seller, still enjoy being in deals, and want to build something ambitious, we’d like to hear from you.